| GROFF
DRTV News |
December
1, 2007
Production begins on Ultimate Zombie, America’s
wierdest reality game show!
|
November
15, 2007
Groff has partnered with Acadia
Trading Company to market the Chiro-Wallet;
A specially designed wallet to be worn in the front
pocket to eliminate back problems associated with
sitting on a wallet. Acadia trading is an off-shoot
of Women in Need Industries, a non-profit started
to aid women in distressed circumstances with a hand
up.
|
November
9, 2007
Final masters are made for the new George Foreman
Lifeshake infomercial that will test after Thanksgiving.
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November
5, 2007
Post production is completed for TNT Bible Ministries
promotional video produced by Groff.
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October
30, 2007
Groff produces the first group in a series of spots
for Preval
Direct that will test in December and January.
This series includes direct response ads for Wrecking
Balm, Skin Zinc and Actifade.
|
October
25, 2007
Groff Producer, Adam Flaherty wraps up the new edit
for Shipyard
Brewery.
This will be shown as part of the tour of the brewery.
|
October
20, 2007
Stage one of the Groff Family and The Maine Karate
School tribute website are posted online at R.Groff
Jr and also through Groff
Co |
October
15, 2007
An exciting new campaign for Wallbangers
is wrapped up with the terrific animation by Groff’s
Roy Ferguson. Now you can upload your own pictures
and stick yourself on the wall!
|
October
1, 2007
Post Production is completed for Superfoods RX. This
is the 2nd infomercial for SFRX produced by Groff
Films, Inc. The show will test in the 1st quarter
of ’08.
|
September
25, 2007
Groff coordinated shooting of a PSA for TAG Creative
of New York. The high-definition PSA about the declining
bee population is airing in theatres nationally prior
to G and PG rated films. It will also be aired nationally
by Burt’s Bees, which was recently acquired
by the Clorox Corporation. Here is the final product
on You
Tube. |
September
20, 2007
The Groff team completes a new video for Camp
North Star - formerly known as Camp Omni.
This DVD will be sent to hundreds of children throughout
the US. We are hoping to include some of the footage
in our documentary on summer camps.
|
August
15, 2007
Groff completes a new corporate makeover for Windham
Millwork, Inc. – a new logo, new
brochure, new website and a great new marketing video!
In addition, Reg Groff shot all of the stills for
the Windham Website while shooting the marketing video.
Adam Flaherty edited the video and built the website
in concert with Joe Charlton of Mystyc
New Media.
|
June
30, 2007
Groff completes a long form shoot for SuperFoods
RX in a beautiful home location in Encinitas,
CA. Lise Simms - host of the new Style Network Show
“Area”, hosted the interview segments.
Lise is probably best known as the mom on Disney’s
“Phil of the Future”.
|
June
1, 2007
The
Cohen Foundation contributes partial funding
for “Summer
Camp” documentary of the value of
summer camps. The project is now working with Maine
Alliance of Media Artists as the fiscal agency.
|
May
15, 2007
Groff teams up with Cesari
Direct to complete a quick-turnaround batch
of testimonials and product demonstrations for one
of their largest accounts.
|
April
27, 2007
Primary production
was wrapped up in the new George Foreman infomercial
written and produced by Groff Films. George gave his
usual powerhouse performance working with director
Reg Groff, assistant producer Robert Barnes and Executive
Producer Tim Sweeney.
To see some pictures from the set, please visit the
top row of our Gallery. |
March
20, 2007
Groff Films completes "live web"
project for www.skinzinc.com
using a terrific spokesman, James Masters, interactive
animation, hot links and integrated motion text. This
is the first in a series of projects for Maine based
marketing company, I-Worx. |
Feb
26, 2007
The American Camp
Association of North America voted last week
to support our documentary series, "Summer
Camp, America's Great Idea". This
means that our project will have the added insight
and resources of the ACA
in addition to acting as our fiscal agent. We are
currently working out the details of the fiscal agent
role so that we can start the fundraising process
which has been self funded by Groff to date. |
Feb
9, 2007
Groff Films and Internet
Direct Response structure strategic partnership
to create "live" websites using video spokespeople
to engage viewers and to point out links and features
on the site. IDR
is a powerful Internet direct marketer and shares
many common clients with Groff Films. |
Feb
5, 2007
George Foreman show set to begin production after
completing testimonial outreach campaign, scripting
and pre-production. Most of the infomercial will be
shot in Texas and Southern California. |
Jan
15, 2007
The staff at Groff Films mourns the passing of a remarkable
DRTV writer, Ty Stratford of Portland, Oregon who
recently passed away due to a heart attack. |
Jan
15, 2007
Groff produces "Live" host video for the
SFRx
Skincare website. Groff Films is currently
producing a long form infomercial for the SuperfoodsRX
company. |
|
November 21, 2006
Groff Films just wrapped up a new ad campaign for
WallBangers,
Inc featuring life-sized soccer players that stick
to your wall but are removable. The ads began running
in the UK in mid November and will test in the US
soon. This is part of an ongoing partnership with
Welt Branding, a DRTV
agency based in Cincinnati, Ohio. Larry Sumpter, Welt
Branding's creative director, has worked with
Groff Films, over the last two years to produce numerous
hit projects such as Maxoderm,
Vazomyne,
and HFR.
WallBangers
is the latest effort combining film production through
the skilled lens of D.P. Richard Searls and powerful
computer animation by Roy Ferguson, Groff's in-house
animator. Reginald Groff directed the spots and is
currently working with Welt Branding on a new campaign
for Barmensen Labs.
To view WallBangers, click
here: Video
www.wallbangers.com |
|
November 15, 2006
Groff DRTV inks a deal with George
Foreman Enterprises to produce his next
long form infomercial. The project will begin early
2007. The project is scheduled to be completed and
begun testing by spring. The infomercial will be shot
in Los Angeles, San Diego, Texas and Portland, Maine. |
|
November 10, 2006
Groff Films welcomes Executive Producer, Keith
Dolan to the fold. Keith brings a wealth
of agency and production experience to the table having
worked as Executive Producer for Sean Tracy Films,
for 9 years and then as an agency producer for Harbor
Light Media. Keith will be working closely with Robert
Barnes and Reg Groff on fund raising and project execution
primarily for our in-house projects. |
|
October 30, 2006
Groff Films launches fund raising
efforts and supporting video for a new documentary
series entitled "Summer Camp, America's Great
Idea" This 6 part series will explore the vital
role of Summer
Camp in the age of
instant messaging and chat rooms. The series will
feature celebrities, executives and artists who share
how their Summer Camp experiences impacted their lives.
To find out more about the
project, go to www.summercampfilm.com |
